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T.H.E.M.'s Kozarsky Published In Japanese Packaging JournalTokyo, Japan – T.H.E.M. C.E.O. Neil Kozarsky was published in the November issue of Japan's prestigious “JPI Journal”, demonstrating his expertise in the field of global packaging strategies. Kozarsky's article, entitled “Challenges and Opportunities of Overseas Business for Japanese Firms Considering Technology Transfer” highlights proven approaches Japanese firms may consider employing as a means to enter the North American market. Kozarsky's article, which was translated into Japanese for publication, explains that in times when consumers are spending less, packaging technologies that promote value and function over luxury and convenience become more valuable. The English abstract, which summarizes the article's contents, bills the piece as “profound suggestions and significant issues to consider from a well-known US packaging professional and technology transfer expert.” Other articles in this edition of JPI discuss international aspects of packaging and marketing, as relevant to Japanese industry professionals. Kozarsky's piece is the only representative of the American point of view. Founded in 1973, T.H.E.M. has served as the gateway for North American companies to find innovative packaging solutions. By monitoring packaging trends globally, T.H.E.M identifies innovations from all over the world for application in a diverse range of industrial and consumer product companies in North America. Attention: Chris |
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