Put your product to the stick pack readiness test.

Bottled Water

 

Nearly every product on the shelves can be offered in stick pack form. However, those who are the first to offer their customers the single-serving option fall into pretty clear-cut categories. If you can answer “Yes” to one or more of the following 5 statements, your product could be the industry’s next single-serving success story.

1. If we could economically extend our line, we could increase our market share.
Yes.
No.

2. Our product is an old standby that needs a fresh look. A little re-branding would do wonders.
Yes.
No.

3. Our customer base has made lifestyle changes. They are more active and on-the-go than they ever used to be.
Yes.
No.

4. We can now appeal to a younger market segment than we could 10, even 5, years ago.
Yes.
No.

5. Our product is a natural for bottled water drinkers.
Yes.
No.
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