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The possibilities for stick packs are endless.
Stick packs have become the consumer-preferred flexible package for bottled water mixes. Because so many Americans take a bottle of water with them wherever they go, the door was wide open for the introduction of instant flavored drinks sold in easy-to-carry, single-serving packages. And thanks to early advocates of the revolution like Nestlé, flavored drinks started appearing on supermarket shelves across America. The possibilities are endless. Anything that can be put in a jar, a can, a box, a carton, a tube or bottle… can also be put in a single-serving stick pack. This is exactly what is happening around the world, such as in Japan, and consumer response has been astounding. Stick packs can be used for:
It is not a matter of “if.” It is a matter of “when.” And, of course, “who” will lead the way. |
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